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Finding the right branding ally is crucial. To aid your decision-making, we're all about knowledge-sharing and transparency. Dive into our FAQs for the candid answers you seek.


Frequently asked questions

white asterisk, which is the icon of WDY Studio
Frequently asked questions
white asterisk, which is the icon of WDY Studio
Frequently asked questions
white asterisk, which is the icon of WDY Studio

We aim to provide clarity amidst the sea of design jargon. Our straightforward responses ensure a seamless partnership initiation.

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What is inclusive design?

Inclusive design is about creating brand experiences accessible to everyone. It prioritizes accessibility and ensures designs resonate across diverse abilities, ages, genders, and cultures. This approach removes barriers, making it easier for everyone to connect with your brand. By emphasizing inclusive design principles, we champion diversity and amplify voices, ensuring each user feels valued and heard.

What is accessible design?

Accessible design is all about making brand visuals and websites usable by everyone, no matter their abilities. In brand design, we focus on:

  • Inclusive visual identities: We pick color schemes mindful of visual impairments and use easily readable fonts across devices. We also champion inclusive imagery, ensuring broad representation in brand visuals.

For website design, our approach ensures:

  • Clear Image Descriptions: We add meaningful alternative text to images for screen readers.
  • Structured Content: We use correct HTML headings (h1, h2, etc.) to guide users through our content.
  • Keyboard Navigation: Our sites can be navigated using just a keyboard, making them friendly for those who can't use a mouse.
  • Readable Color Choices: We design with high color contrast for better visibility or provide tools to adjust just that.
  • Descriptive Links: Links have clear and meaningful text, guiding users about their destination.

By embedding these principles, we're crafting digital experiences that resonate with a wider audience. We're on a continuous journey to amplify accessibility and inclusivity online, driving a more connected digital world.

What makes a client a great fit for you?

The ideal fit for us are clients who:

  • Champion Innovation: They're open-minded and always hungry for fresh, transformative ideas.
  • Prioritize Impact: They're purpose-driven and aim to bring positive change.
  • Value Branding: They understand the pivotal role of branding in business success.
  • Invest in Quality: They recognize that top-notch results come from a thoughtful investment.
  • Celebrate Teamwork: Collaboration is their mantra, and they believe in the synergy of collective efforts.
  • Stand for Inclusivity: They are advocates of diversity, inclusivity, and gender equality in all facets of their business.
  • Trust the Process: They place confidence in our expertise, allowing for a seamless creative journey.

We're especially drawn to businesses that echo feminist values and inclusivity. If you're all about creating a fairer, more inclusive world, you're speaking our language.

How Long does a Project usually take?

Crafting an impactful brand is an ongoing process. Remember, your brand adapts and grows with your business dynamics, market trends, and customer preferences. Typically, a project timeline depends on its complexity. Yet, within 8 weeks, we often establish a solid brand strategy and deliver a distinctive brand identity. After this foundation is set, we dive into designing pivotal touchpoints like user-friendly websites (depending on the scope approximately 2 - 12 weeks), dynamic social content, and eye-catching packaging.

What's a brand identity system?

Think of a brand identity system as your brand's unique fingerprint. It combines key elements like logos, color palettes, typography, and visual guidelines. Together, they paint a vivid picture of your brand's character and ethos. Our aim? To craft an identity that's more than just appealing visuals. We focus on capturing your brand's core, fortifying your marketing, and ensuring seamless adaptability across various mediums and touchpoints.

How much does a project cost?

Ah, the million-dollar question! Costs vary depending on project specifics and the range of services you're eyeing. While our pricing page gives a general overview, it's best to remember that each project is its own beast. We tailor proposals post our discovery call. Tight budget? No worries! For budding businesses, we offer streamlined branding options and template-based web designs. Let's chat and carve out the best plan for you.

How do your billing and payment schedules work?

It's pretty straightforward! We kick things off with a 50% deposit of the project estimate. From there, the balance is split into either monthly invoices or payments pegged to project progress milestones. Simple and transparent.

What do you require before starting a project?

We need a few essentials to get started. If you have an existing brand strategy, please share it. Also, we'll ask for signed documents: our proposal and a Framework Agreement (Rahmenvertrag) detailing our collaboration terms. Lastly, an upfront payment of 50% of the project estimate gets the ball rolling!

Is brand strategy needed for all projects?

Strategy is the backbone of every successful brand. It sets a clear path, ensures we hit the right notes, and truly resonate with your target audience. Without it, we risk missing the mark.

Think of it as our North Star – guiding all creative outputs and ensuring they align with your business objectives. By anchoring every decision in strategy, we guarantee impactful and purposeful results that drive tangible success.

How will I get updated about my project?

Communication is key. We provide weekly email updates, share a dedicated Notion document, and offer access to a Trello board for real-time progress tracking. Regular milestone meetings ensure we stay aligned and gather your feedback promptly.

Is every project you’ve done on your website?

Not all our projects make it to the website. Our portfolio highlights select projects that showcase our expertise from 2020 onwards. If you're interested in a specific industry or type of project, reach out, and we can share more from our archive.

How much input will I have during the process?

We value collaborative design. Throughout the process, we actively engage our clients, ensuring your feedback shapes the project's direction. Your insights are crucial for a successful brand outcome.

What if I don't like what you create for me?

We prioritize client satisfaction. If our design doesn't resonate with you, it's essential to communicate openly.

We focus on understanding your feedback and adjusting our approach to align with your vision. Ultimately, our aim is to craft a solution that fits your brand and resonates with your target audience.

Can i hire you for strategy only?

Yes! Strategy is a crucial cornerstone for brand growth. If you're specifically seeking strategic insights, we're here to offer our expertise.

we already have a strategy - can we hire you for creative execution?

Of course! If you've established a strategy, we're ready to jump into the creative aspect. After aligning with your strategic foundation, our team will deliver creative solutions tailored to your goals.

can we hire you for a Website Design & Development only?

Yes, we specialize in website design and development.

For optimal results, it's essential to have a brand strategy and identity, including logo, colors, and typography. Once we evaluate your brand essentials and understand your needs, we'll craft a proposal.

Generally, our website projects start at €3.490 and span 2 to 12 weeks, based on complexity.

What makes your design agency different from others?

Our agency stands out due to our unique blend of brand strategy, design, and digital expertise. Additionally, we hold a special focus on supporting feminist businesses, championing inclusivity, and promoting diversity. We're passionate about creating accessible designs without making trade-offs, ensuring that everyone, regardless of their background or abilities, has a great experience. With our holistic approach and years of experience, we craft brands that resonate and websites that genuinely connect.

Do you cater to startups or established businesses?

We serve a diverse range of clients, from startups to established businesses. Our process is tailored to fit the unique needs and scale of business in every stage.

Why do you prefer to use Webflow for website development?

We've chosen Webflow as our primary development tool due to its myriad of advantages for both design and functionality. Some key benefits of using Webflow include:

  • Precise Design Execution: With Webflow, we can turn designs into live websites with pinpoint accuracy, ensuring that your brand shines as intended.
  • Empathetic Animations & Interactions: Webflow's animation toolkit lets us design fluid and impactful interactions, enhancing user experience.
  • Cost-Effective: Webflow's design-to-code capability often leads to quicker turnarounds, making the development process more cost-friendly.
  • User-Friendly Backend: After launching, maintaining your site is a breeze. Webflow's user-friendly backend means you can effortlessly manage and update your website.
  • Hosting & Performance Benefits: Enjoy quick load times and top-tier security with Webflow's optimized hosting.
  • Swift Updates: Need updates? They're quick and straightforward with Webflow, ensuring your site stays current.
  • Tailored E-commerce Experience: Beyond traditional websites, we utilize Webflow to craft custom Shopify templates, allowing for a unique e-commerce experience that aligns with your brand and business goals.

Leveraging these benefits, our aim is to produce websites that are visually stunning, functional, and catered to your specific needs.

Can you redesign our existing website?

Yes, we excel in website redesigns, updating aesthetics, improving user experience, and ensuring optimal performance across devices.

Do you provide ongoing support after a project's completion?

Absolutely. We believe in long-term partnerships and offer various support packages to ensure your brand and website continually evolve and succeed.