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I’ll be honest, I don’t know where to start. What do you need from me before we can start working together?

Actually, it’s suuuper easy — the first thing you gotta do is to fill out our contact form. Based on the information you provide, we’ll be able to grasp the basic idea of your project, which further allows us to find a package that best suits your needs. After reviewing the information you’ve given us, we’ll contact you to arrange a video call (for example via zoom, google or teams) to discuss your project in detail. Once that’s done, you’ll receive a proposal from us and voilà, we are ready to start (when you are ✌️).

I’m kind of in a hurry. How long will it take for you to create my website or branding?

This completely depends on the scope of the project. Roughly said, it takes somewhere between 2-4 weeks for a complete branding, 2-4 weeks for a business website, and 4-6 weeks for a complete e-commerce solution. However, do keep in mind that these are only estimates. In the end, it all comes down to each project, which makes it difficult to give concrete answers well in advance.

Wow, this sounds complex. Can you guide me through the key steps of your working process?

In a nutshell, it’s the following — get in touch, arrange a call to discuss details, write you a proposal and after your approval, we start working.

When it comes down to our actual working process, you can think of it as being divided into phases.

First, we go through the exploration phase. This is where we come up with your business strategy. Questions like, “What kind of business do you wanna be?” among others will be answered here.

In our second phase, we identify your target audience, followed by researching it. This will be an important reference point for every design decision we make from now on.

The third phase is all about positioning your brand. This phase basically answers the following questions: “How is your firm different from others?” and “Why should potential clients within your target audience choose to work with you?”.  We lost you at “positioning”, didn’t we? Well, think of brand positioning as something that’s meant to capture the essence of your brand. Besides, it’s important to have a realistic positioning statement, as you will have to deliver on what you promise. It doesn’t hurt if it’s a bit aspirational too, so you’ll always have something to reach for. ✨

Finally, the actual visual branding is created based on the prior-established business strategy.

I need branding/a website. How much would that cost me?

Since we are practicing value-based pricing, we don’t have fixed prices. Now please don’t be like, “You don’t have what?!😳“  because listen, it’s not as crazy as it sounds, we promise! In fact, fluctuating prices are an integral part of society’s exchange market— and consciously or not, we’re all participating in it.

As designer Chris Do vividly illustrates in this (= hyperlink to podcast interview, plenty of customers are more inclined to buy a chilled can of soda from a vending machine than buying the same one at a store for half the price (or even less!). Why? Because it’s hot outside, you’re thirsty, standing in line somewhere, annoyed. Next thing you know, you buy the overpriced, chilled can of soda because it’s worth it in that exact moment, simple as that.

To cut a long story short, what we mean by saying that we believe in value-based pricing is that our prices depend on how you as our customer assess the value of the services we are providing you with. Sounds reasonable, right? Ultimately, it’s probably for the best if you get in touch with us first so we know about the extent of your project — only then can we give estimates on pricing.

Ok, I changed my mind. Let’s say I only want a logo. What would that cost me?

As is the case with our branding and website costs, we don’t have fixed prices for logos either. So once again, the price would depend on the scope of the project.

Isn’t a logo the same as branding? Can you explain the difference?

A logo on its own is an illustrative element symbolizing a brand. A brand, on the other hand, is a combination of all these visible (AND not-so-visible!) elements. Once you put these elements together, they become representative of a business or company. You see, without the brand, the logo wouldn’t have real meaning — it would basically remain a graphical element only.

Both, a well-designed logo and an effective branding strategy help businesses to successfully reach customers. At the same time, the combination of these two creates a resilient, industry-leading brand identity, which is exactly what you need to keep ahead of your competition.

An impactful logo paired with a clear branding strategy is NEVER overrated. If you’re thinking about branding your business, just know that it will be a rewarding investment in the long term. You’ll look back one day and be grateful you went that extra mile, no joke. 👀

What’s included in branding?

We offer two different packages. Our basic package includes logo design (main and secondary logo), a color palette, typography, style guides for how to use the branding in different contexts, but also tonality, optional icons, a pattern design, as well as a business card design template.

Our extended package includes social media post/story templates, e-mail templates, website design (yes, that’s also part of the branding!). It also includes printed matter such as letterhead and brochures or packaging design.

Damn, that’s a lot of work. Why do I even need branding in the first place?

Most clients we work with already have some elements of their brand developed (for example, their company name, logo, or even more). However, they still may not be thinking of themselves as a “brand”. This is where we enter the picture. We help businesses by identifying key components of their branding for them — including purpose, promise, personality traits, and assets. This brand discovery process can sometimes be difficult and take time to complete, but it’s critical to the success of any marketing program. Once we’ve defined and developed the overarching branding message, we can then come up with a strategy, which is all about getting the right message to the right person at the right time.

While it may seem intangible, your brand is one of your company’s most valuable assets. Why? Because branding sets you apart from your competition, thereby giving potential customers a reason to buy from you, NOT from someone else. Consistent, strategic branding leads to strong brand equity, which is why you should essentially think of your brand as a promise you make to your customer. After all, your branding tells your story and why you are in business. In fact, a strong emphasis on brand identity will earn you extra points with your audience. Yep, it’s true. Customers are humans just like everyone else (duh!), drawn towards forming emotional attachments to brands and creating perceptions accordingly. Branding defines what you stand for — providing your customers with a framework of what they can expect when they decide to buy whatever it is you are selling.

I don’t want to nitpick, but, can you make the logo bigger?

Yes and no — this entirely depends on the context the logo is used in. Don’t worry though, we usually consider these kinds of things before we present them to you, so there might be a good reason why we chose the exact size that we did for your logo. 😉

How many revisions do you offer in case I am not 100% satisfied with a result?

Our goal is for you to be 100% satisfied with the result, which is why we usually offer a maximum of 3 revisions per phase of the project. We always do our best to ask the right questions beforehand (heads up, there might be a lot of them 😅) to make sure everyone’s expectations are aligned.

Why buy a website from you and not just build one myself?

The biggest advantage of having a custom web design is that it will make your website stand out from the crowd. Have you seen the web environment lately? 🤨 It’s saturated — a virtual place where businesses are basically pressured to be different if they want to have a competitive edge over their competitors.

If you’ve always believed that search engine algorithms work in mysterious ways, well, you can stop now. They don’t (at least not entirely). It’s no longer a secret that custom websites are more search-engine friendly than website templates, meaning that they tend to rank higher on search engines. If you rank higher in search engines, potential clients have a much easier time finding your business. Website templates, by contrast, are not designed with search engines in mind, which is why they linger at the bottom of search rankings.

Another benefit is that with a customized website, your site will be tested for all browser and device types. The content management system (CMS) makes it easier for businesses to keep the website updated from anywhere as well. Another bonus: Should issues arise in the future, we as a web company also offer ongoing support.

Overall, custom websites outweigh the advantages website templates may give you. Free templates are like fish in the sea — there’s plenty of them. 🐟 With website templates being easily available online, chances are your competitors and other businesses are using the exact website template you are. As a result, your website can easily get lost in the digital world, looking like just another knock-off (Remember when we said you have to stand out? Seriously, we can’t stress this enough).

Unlike customized websites, templates are rarely scalable and mobile responsive. The poor support and browser compatibility is yet another major issue commonly associated with them. Site templates don’t make it easy for you to customize them according to your needs with just a few, simple steps — fitting web elements such as images, videos and text is especially challenging.

Oh, I see. What’s included in the website building process?

To give you a quick rundown, the website building process goes through four phases.

Phase one entails content creation, while phase two deals with the production of wireframes and visual direction. Phase three is where we create a website design with a result, or in other words, a responsive prototype.

Phase four is all about development. After a final revision and the final payment, your website is ready to be launched! 🎉

Don’t panic, we also make sure to give you a guideline on how to maintain the website yourself. This way, you don’t have to rely on us (or anyone else!) when you want to make changes to your website. This could range from making changes to images, text, or colors, as well as adding blog posts or products.

What is a responsive website? (And why do I need one?)

At times you may not even notice its impact, but responsive design is beneficial on many levels as it solves countless problems concerning your website. It’s responsible for making your site mobile-friendly, improving the way it looks on all devices, large and small screens alike. Additionally, it increases the number of time visitors (aka, potential new customers!) spend on your site, while also improving your website’s search engine rankings.

In case you’re curious how responsive design works in more detail, here’s a quick explanation: Essentially, responsive design is how a website is put together so that it automatically scales its content and elements. This is achieved by matching the screen size to the one on which a website is being viewed. The reason you’re gonna want a responsive website is that it keeps images from being larger than the screen width, thereby preventing mobile users who visit your site from needing to do any extra work to read your content.

No doubt you’ve encountered websites like these yourself. More than often, non-responsive design makes it very difficult to navigate around a website. I haven’t even told you the worst part yet — it might even cost you potential customers (😭) if they become fed up with the lack of responsiveness.

You’ve probably guessed it by now —The ultimate goal of responsive design is to avoid unnecessary resizing, scrolling, zooming, or panning that occurs with sites that have not been optimized for different devices. After all, we live in a multi-screen society. This is why your site needs to be viewable across as many devices as possible, considering how you’ll never know what device someone’s gonna decide to use to view your website.

How do you ensure website accessibility?

In an ideal world, anyone would be able to use websites on the internet without having to rely on extra steps to get there — caused by various conditions that affect one’s capability to do so. Fortunately, there’s this thing called website accessibility. This means that assistive tools are designed with the user experience of handicapped people in mind. Such handicaps could range from visual, hearing and motor skill impairments to photosensitive and cognitive ones.

Tailored to the various kinds of disabilities, web accessibility can be ensured by providing users with the option to change a website’s color, contrast and font size. Other options include speech recognition, text narration, braille terminals, and alternative keywords, to name a few.

Making assistive tools such as these enables millions of internet users who are living with various degrees of health barriers to use the internet to the best of their capability. By designing your website with these challenges in mind — making it an inclusive space for all — you are showing consideration for the diversity that can be your customer case.

What is a sustainable website? (And why do I need one?)

While the term sustainability is no longer a foreign concept, it’s not quite as widespread when it comes to digital technology. Sustainable web design is a new approach to crafting web services that prioritizes the people and our planet — responding to environmental challenges by providing customers with digital services that use as few resources as possible.

In practice, this can take on many shapes. For an optimized web performance, this could, among other things, include aspects such as reducing the file size of images, enabling browser caching, or getting rid of the autoplay function for videos. User experience can be further improved by implementing a clear, accessible website navigation system. Deciding to use green web hosting is yet another efficient way to contribute to the sustainability of a website.

To us, sustainable design is of great importance since we consider our business as more than just profit. With sustainable design, we can all contribute to the well-being and functionality of the environment — conditions that are indispensable for any business that wants to thrive in the long term. By having a sustainable website, you’re getting an efficient, user-friendly website for your business✨and✨ contributing to the health of the planet. Win-win, we’d say.

What are wireframes?

Simply put, a wireframe is the blueprint of a webpage — illustrating which interface elements will be part of a page. They are useful reference tools for clients, programmers and designers, especially for communicating the structure and functionality of the website that’s being built.

What’s a conversion?

A conversion occurs when a visitor to your website completes a desired goal, such as filling out a form or making a purchase. The percentage of total visitors that convert is your so-called conversion rate. Depending on your business’ goals, a conversion can literally mean anything: online sales, leads, email signups, or form completions — you name it.

Alright, you convinced me. How do I pay you?

Usually, we require a down payment before we start our work. The rest is either paid along the way — meaning after each completed phase — or all together in the end, before we hand over your final files and/or launch your website. There’s no need to worry about that just yet as the detailed payment structure will be written down in the proposal.

I think I’m done with my questions for now. What else do I need to know before working with you?

Maybe something that has nothing to do with the above? Like the fact that we love cats! (?) 🐱 Wanna see a funny cat video? Brb, I can find one while you fill out our contact form.