Bookoskop

Bookoskop, a fusion of ‘Book’ and ‘Horoscope’, is not just another literary recommendation service; it's an experience. Born from the imaginative team of o*books, it decodes one's personality based on their book preferences, crafting the perfect next read. Want more? Opt for a bottle of curated, natural wine selected by the team of o*books to sip as you dive into your new bookish adventure.

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While the Bookoskop experience was packed with personality and uniqueness, it needed an identity to match. The goal was to encapsulate its heart, soul, and the playful essence into a brand design that could shine independently, yet have whispers of its parent brand, o*books. Light-hearted and versatile, the brand should capture the essence of a product that encourages taking literary horoscopes with a sprinkle of fun.

Individuality was key. Recognizing the personalized nature of Bookoskop, we crafted 10 gradient backgrounds to match varied personalities. With each Bookoskop varying in text, designing flexible templates was crucial, ensuring o*books could easily tailor each one.

The process was smooth-sailing. With a clear product vision and target audience in mind, we dived straight into logo design. What emerged was a playful, astrology-themed wordmark, with a nod to its roots – the middle 'O' in BookOskop features the signature asterisk of o*books. The gradients, a nod to pride colors, celebrate inclusivity, mirroring the brand's diverse clientele.

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The outcome? A vibrant and unique brand that resonates with its product and audience. Every touchpoint, be it online or at events, exudes confidence and individuality. The vouchers? They're not just gifts; they're memories in the making.