With the brand's core values and personality in mind, we began with a strategic approach, which soon led us to the perfect target audience. We designed a playful brand identity system that incorporated both abstract and recognizable flower illustrations. We crafted two variations of the primary logo to offer more versatility in its application. The secondary logo—a standalone flower illustration—can be applied to smaller assets like stickers and wrapping paper, creating a consistent brand experience across various touchpoints. The client's attention to detail was paramount throughout the process, informing a logo design that is versatile and easily applied on a myriad of materials.
The result is an authentic, personal brand design that embodies Fleur's spirit. The logo itself tells the story of what lies within the store, beckoning customers to come in and explore. The brand design mirrors Fleur's ethos, inviting customers to ground themselves, engage with the space, and enjoy a wholesome experience. And the cherry on top? Patrons leave with a beautiful bouquet of flowers, a tangible memento of their visit to Fleur.