Sofia Kabelka

Sofia Kabelka, a freelance photographer based in Vienna, brings a unique artistic lens to food and creative portrait photography. In search of a brand design that was as vibrant and bold as she is, Sofia sought a design that could balance both the personal and professional aspects of her work. The project also required us to focus on business card designs, a crucial touchpoint for Sofia, and to create a brand that truly stands out in the world of photography.

Striking a balance between personal expression and professional appeal can be tricky. Our task was to create a brand that was as daring and vibrant as Sofia herself while maintaining an air of professionalism that aligned with her advancing career. The challenge lay in ensuring the brand design appealed to Sofia's specific target audience, one that values creativity and trusts her innovative process.

Starting with a moodboard that encapsulated Sofia's unique style, we dove into the creation process with one key element in mind - custom typography. We envisaged a bold, thick, daring typeface that could stand out yet mesh seamlessly with Sofia's photography. We presented three concepts, and Sofia instantly connected with one, saving us the hassle of multiple iterations. To complement the heavy typeface, we chose playful and bold color palettes that served to add lightness and fun to the design.

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The end result is a brand design that's uniquely Sofia, echoing her bold and creative spirit. We created three distinctive business card concepts in three bold color combinations, ensuring Sofia's cards would be immediately noticeable wherever they landed. These cards were printed on uncoated, naturally textured Mohawk Superfine paper, with a seam color that matched the respective design color combo, enhancing the tactile appeal.

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To round off our work, we also designed an invoice template for Sofia, offering a last professional touchpoint that aligns with her brand identity. This blend of bold, playful, and professional design truly captures the essence of Sofia Kabelka, making her stand out in the competitive field of photography.

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