Starting with a moodboard that encapsulated Sofia's unique style, we dove into the creation process with one key element in mind - custom typography. We envisaged a bold, thick, daring typeface that could stand out yet mesh seamlessly with Sofia's photography. We presented three concepts, and Sofia instantly connected with one, saving us the hassle of multiple iterations. To complement the heavy typeface, we chose playful and bold color palettes that served to add lightness and fun to the design.
The end result is a brand design that's uniquely Sofia, echoing her bold and creative spirit. We created three distinctive business card concepts in three bold color combinations, ensuring Sofia's cards would be immediately noticeable wherever they landed. These cards were printed on uncoated, naturally textured Mohawk Superfine paper, with a seam color that matched the respective design color combo, enhancing the tactile appeal.
To round off our work, we also designed an invoice template for Sofia, offering a last professional touchpoint that aligns with her brand identity. This blend of bold, playful, and professional design truly captures the essence of Sofia Kabelka, making her stand out in the competitive field of photography.